Posted by Jeff Petrosillo on Dec 4, 2008
One strategy used by Agencies to increase click-through rates of PPC campaigns (while decreasing CPC’s and CPA’s) is to Geo-Target their clients keywords and campaigns. The impact of these strategies are fairly significant as demonstrated in a recent study by Marketing Sherpra. However if you look closely, you’ll realize an important metric is missing, Conversion Rates. [...]
Posted by Jeff Petrosillo on Nov 10, 2008
A clearly articulated value proposition, that is communicated throughout all of the elements and promotions of your site, is the key to running a successful online busines. The main probelm is that many store owners don’t know what their value proposition is. To find out yours, ask yourself the following questions:
Why should my ideal [...]
Posted by Jeff Petrosillo on Nov 6, 2008
Just found a great blog post about the ways to capatalize on the upcoming holiday season by offering great value, price and service with less additional costs than it takes to hirer a new employee. Giving you a major advantage over the brick and mortars.
If you’ve already activated customer reviews, product recommendations and live chat [...]
Posted by Jeff Petrosillo on Oct 31, 2008
Halloween is upon us, the time of the year where the boundary between the living and the dead is dissolved allowing the spirits to wander our mortal world. This concept of bridging the gap between physical reality and the spirit world is something we as conversion optimization analysts contemplate daily (but instead of actual spirits [...]
Posted by Jeff Petrosillo on Oct 30, 2008
I just came across a great article written by Brian Ross (no known relation to “the” Brian Ross) on the new era of data-driven customer centric marketing.
http://www.dmnews.com/How-customer-centric-retailers-ask-deeper-questions-and-get-better-answers/article/120138/
In summary, it breaks down the new vs. old marketing paradigm. The switch from businesses examining “what” customers are doing to “why” and the importance of data in revealing [...]
Posted by snigdha.gupta on Oct 7, 2008
Its been couple of months now since I started working on the checkout optimization project. Personalization! Reducing Friction! Reducing customer anxiety! Simplicity! Professionalism! Security! are just few of the long list that should be kept in mind while designing any new checkout.
Now that these checkouts have been completed and we’ve been able to gather the [...]
Posted by snigdha.gupta on Sep 30, 2008
It is strange how information can change the way people think. In the older times mere basics used to satisfy people. In today’s day and age more is less. I was reading some articles on how effective good testimonials can be. It was interesting to find what impact testimonials have on the buyers.
When the [...]
Posted by snigdha.gupta on Sep 24, 2008
Conversion Optimization is the process of maximizing the percentage of site visitors who complete a desired action. This percentage is known as your conversion rate. In today’s extremely dynamic market environment conversion optimization is an ongoing process. What works today may or may not always work tomorrow.
Figure 1.1 above shows the conversion funnel for [...]
