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Capitalize on the Holidays

Just found a great blog post about the ways to capatalize on the upcoming holiday season by offering great value, price and service with less additional costs than it takes to hirer a new employee.  Giving you a major advantage over the brick and mortars.

If you’ve already activated customer reviews, product recommendations and live chat but are still looking to increase your advantage; the answer lays in personalization.  Think of it as a personal salesman who can relate to each and every customer segement.  I would expand on it further but sometimes you just have to admit that someone’s written it better… 

Check it out - http://blog.sitebrand.com/

Posted by Jeff Petrosillo on Nov 6, 2008


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Posted in Conversion Optimization, Optimization
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One Response to “Capitalize on the Holidays”

  1. Carolyn Gardner - November 7th, 2008 at 10:24 am

    Hey Jeff, thanks for the mention. You are spot on when you associate personalization with other great “online experience boosters” like customer reviews, product recs and livechat. If anyone is interested in some case studies that really pain the picture - i.e. the positive impact on conversion etc - head to:
    http://www.sitebrand.com/resources/case-studies

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