A clearly articulated value proposition, that is communicated throughout all of the elements and promotions of your site, is the key to running a successful online busines.  The main probelm is that many store owners don’t know what their value proposition is.  To find out yours, ask yourself the following questions:  
Why should my ideal [...]

Just found a great blog post about the ways to capatalize on the upcoming holiday season by offering great value, price and service with less additional costs than it takes to hirer a new employee.  Giving you a major advantage over the brick and mortars.
If you’ve already activated customer reviews, product recommendations and live chat [...]

Halloween is upon us, the time of the year where the boundary between the living and the dead is dissolved allowing the spirits to wander our mortal world.  This concept of bridging the gap between physical reality and the spirit world is something we as conversion optimization analysts contemplate daily (but instead of actual spirits [...]

I just came across a great article written by Brian Ross (no known relation to “the” Brian Ross) on the new era of data-driven customer centric marketing.
http://www.dmnews.com/How-customer-centric-retailers-ask-deeper-questions-and-get-better-answers/article/120138/
In summary, it breaks down the new vs. old marketing paradigm.  The switch from businesses examining “what” customers are doing to “why” and the importance of data in revealing [...]

Forrester Research recently announced that the poor economic conditions are going to significantly slow US online holiday sales. 
This sounds like bad news until you read the first line of the article:
“US online retail sales this holiday season will reach $44 billion, a 12% increase over last year and the slowest growth rate to date”
http://www.marketingcharts.com
This is [...]

If you’re a Yahoo store owner chances are you’ll be receiving a beta invitation shortly to start using Yahoo! Web Analytics.  Previously Index Tools, this is powerfull analytics tool that is several steps above Google Analytics.  And as it is fully integrated with Yahoo! Stores its ease of set-up and tracking of data is far [...]

Optimize! optimize! Optimize! As an e commerce owner all we work on is to optimize.  But how do we know what to optimize and more importantly when.  Well! This is a million dollar question that a lot of companies claim they can find an answer to.  Well my question to those companies is that if [...]

A petition is currently circulating to open up the unused “whitespace” on the radio spectrum for cheap high-speed internet across the nation.    Please take a moment of reprise from the current issues running through the government to sign this petition that will help to expand onine usage.  (www.FreetheAirwaves.com)
It’s currently facing heavy opposition that could stall [...]

Its been couple of months now since I started working on the checkout optimization project.  Personalization! Reducing Friction! Reducing customer anxiety! Simplicity! Professionalism! Security! are just few of the long list  that should be kept in mind while designing any new checkout.
Now that these checkouts have been completed and we’ve been able to gather the [...]